The History of BIC the story of a man who revolutionised writing: Marcel Bich

Black and white image of Marcel Bich and Edouard Buffard and the Cichy factory

1944

MARCEL BICH AND EDOUARD BUFFARD

In 1944, Marcel Bich (1914-1994) buys a factory in Clichy, France, and sets up business with his partner, Édouard Buffard (1908-1996), as a maker of writing instruments parts.

Caneta BIC® Cristal

1950

BIRTH OF BIC® CRISTAL®

Marcel Bich, believing in the potential for the ballpoint pen, adapts and improves the ballpoint invented by the Hungarian László Biró, and in December 1950, launches his own ballpoint pen in France under the BIC® brand, a shortened and more memorable version of his own name. The quality and affordable price of the BIC® Cristal® ballpoint pen means that it is quickly adopted by an increasing number of consumers.

old ad for BIC ink ball

1951

BIC IN BELGIUM

BIC establishes a presence in Belgium, the first step outside France.

Old French BIC ad "elle court elle court"

1952

SUCCESSFUL ADVERTISING CAMPAIGN

BIC wins the French “Oscar de la publicité” with the “Elle court, elle court” advertising campaign drawn by famous French designer Raymond Savignac.

Black and white picture of an old BIC publicity caravan

1952

LE TOUR DE FRANCE

BIC participates in the Tour de France  publicity caravan for the first time. Participation continues in 1953, 1954, 1955 and today!

Old document of the creation of Société BIC

1953

CREATION OF SOCIÉTÉ BIC

Marcel Bich and Édouard Buffard create Société BIC to manufacture and distribute BIC® ballpoint pens.

black and white picture of a factory

1954

EXPANSION IN ITALY

BIC establishes a presence in Italy, then in the Netherlands, Austria, Switzerland and Spain.

black and white picture of a factory

1956

FIRST STEPS IN BRAZIL

BIC arrives in Brazil in 1956. A factory is built in São Paulo in 1960 establishing BIC’s expansion into South America.

BIC® M10® pen first ad

1956

LAUNCH OF BIC® M10®

The launch of the BIC® M10® retractable pen marks the expansion of BIC’s ballpoint pen range.

Flags of the UK and sterling zone

1957

DEVELOPMENT IN THE UNITED KINGDOM AND THE STERLING ZONE

BIC acquires Biro Swan in the UK, thereby moving into Ireland, Australia, New Zealand, South Africa.

picture of a factory in Milford

1958

BIC BEGINS ITS CONQUEST OF THE NORTH AMERICAN MARKET

The Company purchases the Waterman Pen Company in the U.S. and enters the North American market.

Scandinavian flag

1959

BIC IN SCANDINAVIA

BIC enters the Scandinavian market.

black and white picture of a truck being loaded with boxes to Dakar or Johannesburg

1960

BIC IN AFRICA AND THE MIDDLE EAST

BIC progressively develops the Africa and Middle East regions by selling products through local distributors.

First drawing of the BIC logo in color

1961

THE BIC® BOY LOGO IS CREATED

Raymond Savignac creates a character with a ballpoint head for the “Nouvelle Bille” (new ballpoint) campaign in 1960. This little boy is then placed next to the letters B-I-C, both turned to orange. The logo has remained unchanged ever since and orange became BIC’s official color.

1965-BIC-in-Japan.jpg

1965

BIC IN JAPAN

BIC enters the Japanese market.

Picture of a cyclist team with orange BIC t-shirts and their bikes with the sea in the back.

1967

BIC PROFESSIONAL CYCLIST TEAM

Between 1967 and 1974, BIC was involved in a major cycling race with its own team of professional road cyclists, among them, the winner of the 1973 edition, Luis Ocaña.

Old black and white ad for BIC Graphic - imprinted ballpoint pens

1969

CREATION OF BIC GRAPHIC

BIC has the idea of offering  other brands a selection of its products for use as advertising aids.

black and white picture of the first ad for BIC® 4-Color™ pen on a Parisian bus

1970

LAUNCH OF BIC® 4-COLOR™

Launch of the BIC® 4-Color™ pen.

Letter from Marcel BICH to shareholders announcing BIC listing on the Paris Stock Exchange

1972

LISTING ON THE STOCK EXCHANGE

BIC is listed on the Paris Stock Exchange. Marcel Bich writes a letter to Société BIC shareholders in which he explains his business philosophy.

Read full letter

French ad for BIC pocket lighter showing a hand lighting a small blue lighter

1973

BIC DIVERSIFIES ITS PRODUCT PORTFOLIO WITH THE POCKET LIGHTER

After acquiring Flaminaire, a French manufacturer of high-quality lighters the year prior, BIC launches the first BIC® full-size pocket lighter with an adjustable flame. Its reliability and quality make it an immediate success.

image of a BIC factory

1973

BIC IN MEXICO

BIC begins manufacturing and distributing products in the Mexican market.

White old BIC razor

1975

LAUNCH OF THE FIRST ONE-PIECE RAZOR

After partnering with Violex, a greek manufacturer of razor blades, BIC is the first brand to launch a one-piece razor.

Conte logo since 1795

1979

BIC ADDS CONTÉ® TO ITS PORTFOLIO

BIC acquires Conté®, a famous 200-year-old French brand of drawing and coloring products.

Ad for BIC Marine showing four windsurf boards on water

1981

THE GROUP DIVERSIFIES INTO THE LEISURE INDUSTRY

BIC acquires Tabur Marine and begins manufacturing and selling water sports products, shortly afterwards under the BIC Sport brand.

logo Wite-Out®

1992

ACQUISITION OF WITE-OUT®

To broaden its range of stationery products, BIC purchases Wite-Out®, a famous American brand of correction products.

Conte Evolution print ad from 1993

1993

LAUNCH OF BIC® EVOLUTION®

BIC launches BIC® Evolution®, a graphite and coloring pencil made with recycled materials.

BIC razors ad in Russia

1995

BIC IN EASTERN EUROPE

BIC opens BIC Polska, followed in 1996 by BIC Russia and further expansion in Eastern Europe.

Tipp-Ex® logo

1997

BIC ADDS TIPP-EX® TO ITS PORTFOLIO

BIC purchases the Tipp-Ex® brand, the leading European brand of correction products.

MoMA logo and a BIC® Cristal® pen

2001

BIC® CRISTAL® ENTERS THE MOMA

The BIC® Cristal® pen is made a part of the permanent collection of the Department of Architecture and Design of the Museum of Modern Art of New York (MoMA).

red multiporpose BIC® lighter

2002

LAUNCH OF MULTI-PURPOSE LIGHTERS

BIC launches a range of Multi-purpose Lighters for lighting fires, barbecues and candles.

BIC Boy in a field of mountain flowers

2002

COMMITMENT TO SUSTAINABLE DEVELOPMENT

BIC launches its sustainable development program.

Stypen logo

2004

BIC ACQUIRES MARKET LEADER STYPEN®

BIC enters a new market segment in stationery, the refillable school fountain pen, with the acquisition of Stypen® in France.

English ad for BIC Soleil razor

2004

LAUNCH OF THE BIC® SOLEIL® RAZOR

BIC launches the BIC® Soleil® razor, the first triple-blade in the one-piece segment specifically designed for women.

Pimaco logo

2006

BIC ACQUIRES PIMACO® IN BRAZIL

The purchase of Pimaco®, Brazil’s leading manufacturer and distributor of adhesive labels, broadens BIC’s range of stationery products in Latin America.

Centre Pompidou logo with a BIC lighter, pen and razor

2006

BIC® CLASSIC PEN, LIGHTER AND RAZOR ENTER THE MUSÉE NATIONAL D’ART MODERNE IN PARIS

The BIC® Cristal® pen, the BIC® full-size pocket lighter and the BIC® Classic Original and Classic sensitive one-blade razors are made a part of the permanent collection of the Musée national d’Art moderne/ Centre de création industrielle-Centre Georges Pompidou Paris.

truck leaving a factory in Mexico

2009

OPENING A PACKAGING FACILITY IN MEXICO

In November, the Company opens a new Shaver packaging facility in Mexico.

Cello logo

2009

BIC SETS UP BUSINESS IN INDIA WITH CELLO PENS

BIC Group signs an agreement to acquire a stake in Cello Pens, the number one brand of writing instruments in India. BIC Group fully acquires Cello Pens in 2015.

2 kids in front of a poster promoting the recycling of BIC® pens

2011

PARTNERSHIP WITH TERRACYCLE

BIC partners with TerraCycle in Europe, a pioneer in collecting and reusing non-recyclable waste.

BIC advertising yellow caravans on the Tour de France

2011

BACK IN THE TOUR DE FRANCE

After an absence of 15 years, BIC is back in the Tour de France publicity caravan. The adventure continues each year.

BIC hallway in the Dubaï office

2012

CREATION OF BIC MIDDLE EAST SUBSIDIARY

A new BIC subsidiary is established in Dubaï, to manage operations in the Middle East allowing direct communication with local customers and consumers.

image of a BIC factory in Tunisia

2013

OPENING OF A WRITING INSTRUMENT FACILITY IN TUNISIA

BIC Tunisia stationery factory opens in Bizerte, in the fast-growing African and Middle East region, to enhance the Group’s manufacturing footprint and better meet consumer demand in this region.

image of a BIC factory in China

2013

OPENING OF A LIGHTER FACILITY IN CHINA

BIC Group opens a lighter facility in China (Nantong). With this new facility, the Group is better positioned to supply the fast growing Asian lighter market and particularly China.

Information obtained from: https://www.bicworld.com/en

By | 2017-07-25T14:33:25+00:00 July 14th, 2017|Categories: Careers, Events, Latest Offers, Stationery|0 Comments

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